information of architecture.
I believe that web design is a broad term that encompasses a great deal more than whether a website looks good or not. Website design includes the structure of the sitemap, ensuring that all pages are easy to find through a logical structure. The layout of each page – ensuring that key information is presented clearly, and that the page isn’t overcrowded – is at least as important as the final design aspects of colours and fonts.
I’ve established a tried and tested web design process to ensure that every website I produce delivers on its core aim. This begins with research on the target market and clarification of the key goals of the site. We then produce a rough design vision to show our concept for the site, which acts as a basis for discussion and feedback. This vision is then developed into a full website design that is shown in our prototyping tool InVision, so feedback can be collated, revisions made, and the design then signed-off.
Clearly many businesses are based on selling online, but increasingly e-commerce is also a supplementary revenue stream or just a practical way of collecting payment.
Whatever your requirements for e-commerce we can help. We have used a number of different platforms, including Magento, Prestashop, and WooCommerce, so we can recommend the best system for the project based on your requirements. Each of these platforms is feature rich and gives online merchants complete power over their site.
Using the inbuilt reporting tools and Google Analytics, you can easily analyse the behaviour of your customers, and then optimise the site to achieve better results. We will work with you to grow your business based on these insights, and ensure that targets are met.